International Marketing -Situational analysis, Marks and Spencer Essay

International Marketing -Situational analysis, Marks and Spencer FRANCE - Essay ExampleIn France, the cultural influence as it affects consumer behavior is a function of the coverage in competition is within the primary obtain districts. Indeed, the aim of rents and exposure to the high class, innovator consumers within the elite shopping districts is where retailers such as the Gap stick out the largest and most targeted competition to M&S. In cities such as Lyon and Paris, the concentration of competition within the shopping districts has provided M&S with exposure to the consumer at the expense of a high degree of market competition.The crabby taste of the French market is determined by benchmark re reckon against competitor lines of clothing regarding differences amid style and texture from market to market as well as market research including snap groups to better obtain an understanding of the changes in consumer choice. M&S needs to carry out strong market research to i dentify the guests needs for styles and products. M&S must develop an effective customer opinion and feedback system, preferably through the internet, being more convenient. (Docshare.com, 2009)Best, D.B. (2010), On the money M&S forrard of competition in food, says Rose. Available from http//www.just-food.com/analysis/ms-ahead-of-competition-in-food-says-rose_id111147.aspx Accessed October 22, 2011.(2009),Exploring Corporate Strategy in Marks & Spencer. Available from http//www.google.com/search?sclient=psy-ab&hl=en&site=& man-made lake=hp&q=M%26S+France%2C+competitors&btnK=Google+Searchsclient=psy-ab&hl=en&source=hp&q=M%26S+France%2C+france%2C+market+segmentation&pbx=1&oq=M%26S+France%2C+france%2C+market+segmentation&aq=f&aqi=q-w1&aql=1&gs_sm=e&gs_upl=3807l9417l0l9580l33l23l1l0l0l2l1395l12673l4-3.14.1.2l21l0&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=b571422ac7922aeb&biw=1600&bih=799 Accessed October 22, 2011.Moore, C. M., Doherty, A. M., & Doyle, S. A. (2010). Flagship stores as a m arket entry method The